For Selle Italia tradition is a 111 years of sport and industrial adventure lived day by day with the same undying passion. A pioneer in the creation of technological innovations and setting new standards in bicycle saddle comfort and aesthetics, Selle Italia has turned the saddle from a mere component of the bicycle into a factor of well-being for the rider. Just as it has been for the past 100 years, manual skills, technology and research are the hall-marks of "Selle Italia Made in Italy".